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Good Food

Objectives

UKTV approached us to help them understand attitudes towards Good Food Channel. They wanted to talk both to those who watch Good Food and to those who have an interest in cookery programmes but don't presently watch it. Alongside this they wanted to test some creative for marketing campaigns to assess how best to bring in new viewers and keep current viewers engaged. Timing was key with just 2 weeks before internal presentations to senior management.

Methodology

We carried out an online survey amongst 1000 respondents (half viewers, half potential viewers). As well as asking about the channel, respondents used our bespoke engagement meter whilst watching the marketing footage to indicate what worked and what didn't.

Results

Fieldwork took place in just 4 days and coding and tables were done in 3 days, giving the client plenty of time to assess the results before the internal meeting.

Get in touch

Telephone +44 (0)1434 611164
Email RFQ@panelbase.com

Testimonials

“After obtaining a number of quotes we found them to be the most competitively priced but it wasn't to the detriment of quality. They were easy to work with and flexible in turning around a project quicker than originally proposed. We look forward to working with them again in the future.”

Dean Richardson, UKTV