Make Holidays Greener Campaign 2012
The Travel Foundation and ABTA asked us to implement research to support their 2012 Make Holidays Greener campaign.
We used our panel to interview 1,000 British holidaymakers to find out what souvenirs they bring home from their trips abroad and whether they think about the environmental impact of their purchases.
Our research was used to inform the PR activity which accompanied the campaign and to highlight the simple things people can do on holiday which can make a difference to the local people as well as enhancing their own experience.
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