Radley wanted to gain an insight into how customers perceive them and their exclusive handbags as well as measuring the effectiveness of their press advertising
At each 'dip', large samples of interviews have been undertaken using our in-house panel, panelbase.net. In each case we recruited Radley's target market - ABC1 females, aged between 25-54 years who were exposed to the press advertising in various magazines and Sunday supplements. Quotas were also imposed on location to examine differences in opinions of Radley across the UK
The online brand tracking research has been successful in providing Radley with a unique insight into how customers perceive them and their exclusive handbags, as well as allowing them to measure the effectiveness of their press advertising. All this data and insight has helped inform their future marketing strategy.
For more information on Radley London, please click here.
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