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We’ve successfully used SMS research to investigate respondents’ reactions to media communications, as well as for diary exercises, because its immediacy allows us to react to events and record changes of opinion as they happen.
The main benefits of SMS research are:
- Prompted and unprompted questioning, using key word or open ended responses
- Fully automated distribution and management of prompts and replies
- High priority SMS carriers ensuring rapid delivery
- Deploy changes to field instantly
- Real-time feedback of data ensures rapid turnaround